Traders Point Pediatrics: Social Media Management

I've managed social media for Traders Point Pediatrics since January 2025. See the practice's website, Instagram, and Facebook.

SEO & UI Improvements

Alongside social content, I monitor the practice's Google Analytics 4 data and audit the website for SEO and UI issues, recommending changes that make it easier for families to find care information and book appointments.

• Organic search traffic increased 5%+ after SEO implementation
• Organic search overtook direct traffic as the site's top acquisition channel in the months following the changes
• 250+ followers gained on Instagram, with organic social traffic to the site nearly doubling