Marketing & Analytics
During my coursework, I conducted in-depth analyses of real-world organizations, applying SEO best practices and Google Analytics insights to evaluate digital marketing performance. These projects — including a Good Trouble Coalition SEO analysis and a Google Merchandise Store analytics report — demonstrate my ability to identify optimization opportunities, interpret user behavior data, and provide actionable recommendations that drive measurable results.
Good Trouble Coalition SEO Analysis
Academic Case Study, Marketing Analytics
Google Merchandise Shop Analytics Report
Academic Case Study, Web Analytics
Traders Point Pediatrics GA4 Report
Academic Case Study, Web Analytics
MORE Communications Report
Academic Case Study, GA4, SEO, and Communications Strategy
Peloton x On: Beyond the Basement Campaign
Academic Case Study, Integrated Marketing Communications