Bossletter
My personal blog, covering advertising, AI, and film photography, in the style of an old-school Blogger site.
Google Analytics and UTM Tracking in Modern Advertising: Basic Mechanics and Ethics
How advertisers track website user acquisition and avoid dark traffic — the mechanics and ethics of GA4, UTM parameters, cookies, and evolving privacy regulation.
May 1, 2026
SEO in the Era of AI: LLM SEO
Nearly 60% of Google searches now end without a click. How to optimize content for AI-powered search and get cited by ChatGPT, Gemini, and other LLMs.
November 13, 2025
A Guide to Developing and Scanning 35mm Film at Home
Developing film at a lab is expensive and slow. How to develop and scan 35mm film at home for about $3.75 a roll after initial investment.
November 13, 2025
The Power of AI: Building a Website with v0
How AI tools like v0 are changing website development — building a professional, branded site for Revere in under an hour.
October 2025